Jordan Love’s Missing Piece? Why Green Bay Must Land This Game-Changing WR!

The Green Bay Packers’ 2024 season was a story of unexpected growth, led by head coach Matt LaFleur, who guided the team to an 11-6 record—an improvement on the previous season’s 9-8 finish. However, despite the impressive leap forward, the season ended on a sour note with a 22-10 loss to the Philadelphia Eagles, the eventual Super Bowl champions. In that game, Jordan Love, the 26-year-old quarterback who had shown promise throughout the season, struggled. He threw three interceptions, a performance that exposed the Packers’ biggest offseason need: a game-changing wide receiver.

While Love’s development in his second year as a full-time starter was a major highlight, with his QBR soaring to fifth in the NFL, the Packers’ offense still lacks the consistency necessary to compete at the highest level. In the divisional playoff clash against the Eagles, Love couldn’t find a reliable target, as both he and his receiving corps were stifled by Philadelphia’s defense. This defeat underscored a key issue—Green Bay’s need for an elite wideout who can elevate their passing game.

The Packers have a promising young core, but to take the next step from good to great, they need to give Jordan Love more weapons to work with. The wide receiver group, though promising, has yet to reach its potential. Jayden Reed, the team’s leading receiver, is still developing into a potential No. 1 target, but the Packers need more immediate help at the position. As the roster sits in a solid salary cap position, the time to make a big move is now.

The Packers have a real chance to address this need by signing one of the most consistent wideouts on the market: Tee Higgins. The 26-year-old Cincinnati Bengals receiver, who has played second fiddle to superstar Jamar Chase, has been a reliable weapon since entering the NFL in 2020. His elite red-zone ability, coupled with his 6’4”, 219-pound frame, makes him a physical threat capable of winning contested catches—something the Packers’ current receiving corps lacks. Higgins caught 73 passes for 911 yards and a career-high ten touchdowns in just 12 games during the 2024 season, a testament to his potential even when battling health issues.

While Higgins is projected to command a hefty $30 million per year, which may seem steep for a player who has not been a primary target throughout his career, the Packers must consider the long-term benefit of such a move. The wide receiver market is competitive, and if the Bengals cannot franchise tag Higgins, the Packers will have stiff competition. However, in their current financial position, Green Bay can afford to make this bold move—especially if they are serious about making a Super Bowl run in the near future.

Adding Higgins would give Jordan Love the top-tier target he needs to fully unlock his potential, while also providing an immediate boost to an offense that struggled in high-pressure matchups. If Green Bay is to take the next step in 2025 and beyond, securing a proven wideout like Tee Higgins is not just an option—it’s a necessity.